Service · 06
Technical SEO. Shipped, not shelved.
Most technical audits become PDFs that gather dust. Ours ship into your dev backlog as JIRA-ready tickets with story points, acceptance criteria, and named owners. Architecture maps, log-file analysis, and template-equity scoring — done by senior engineers, not interns.
Why our approach
A technical audit is only as good as what gets deployed.
We've sat on every side of the dev–SEO handoff. The reason most audits don't ship: they're written for SEOs, not engineers. We write for engineers — and stay in stand-up until the work lands.
The agency
What we do.
Site Architecture Mapping
Template-equity scoring. URL pattern audits. Internal linking flow analysis. The map your dev team can actually act on.
Cannibalisation Detection
EMintel surfaces duplicate-intent URLs across 100K+ page sites in minutes. Consolidation plans, not spreadsheets.
Log-File Analysis
Crawl-budget optimisation, orphan-page detection, render-budget audits. The data Googlebot leaves behind.
Core Web Vitals
LCP, INP, CLS — diagnosed at the template level, not the page level. Fixes that scale.
Schema & Structured Data
JSON-LD across Article, Product, Organization, FAQ, HowTo, Breadcrumb. Validated against the answer layer.
Migration & Replatform
Pre-flight, in-flight, and post-flight technical SEO across CMS migrations, replatforms, and IA changes.
Spotlight · Sprint Packs
JIRA-ready, named owners, story points.
Output that ships isn't an audit. It's tickets your team can pick up. We embed in your sprint cadence — show up to refinement, write the acceptance criteria, and stay until the work is in production.
- 01Tickets, not PDFsEvery recommendation is a JIRA-ready ticket with acceptance criteria, story-point estimate, and owner.
- 02In-sprint embedWe attend refinement and stand-up until the work is shipped. No throw-it-over-the-wall.
- 03Pre-deploy QAWe review the implementation in staging before it hits production. Catches the regressions early.
- 04Post-deploy verificationLive monitoring after deploy. We catch what regressions sneak through. Same week, every time.
Earned Media operates with a forward-looking perspective. They conducted detailed research to stay ahead of the rapidly evolving search and LLM landscape, successfully advising us on how to optimise for AI Overviews and LLMs.
"Exceptional expertise in SEO — high-quality content that consistently adheres to our brand guidelines."
"Impressive ability to secure high-value links from authoritative websites, bolstering our domain equity."
"Incredibly reliable. They integrated seamlessly with my team and consistently delivered on time, to an extremely high standard."
The technical SEO mistakes that hurt crawlability most.
The mistakes that damage crawlability at scale are rarely exotic: they're basics that compound across thousands of pages. In order of how often we see them: orphaned pages with no internal links pointing to them; crawl budget wasted on faceted navigation and parameter URLs generating thousands of near-duplicate combinations; redirect chains (A to B to C) instead of direct redirects, which burn crawl budget and dilute link equity at every hop; robots.txt rules blocking CSS/JS resources Google needs to render the page; and XML sitemaps still listing removed or redirected URLs. On large sites, log-file analysis is the only reliable way to see which of these Googlebot is actually hitting versus which pages you assume are being crawled.
Planning a website migration without losing rankings.
A migration SEO checklist needs four pillars: a complete redirect map (every old URL to its new equivalent, no wildcard redirects to the homepage), a pre-migration benchmark of rankings, traffic, and Core Web Vitals by page so regressions are measurable, a staging environment test of redirects and canonical tags before go-live, and a 30-day post-launch monitoring window watching Search Console for crawl errors and ranking drops. For business owners preparing for a domain migration: the preparation work matters more than migration day itself. Get your redirect map built and QA'd at least two weeks out, brief your dev team so redirects ship in the same release as the new site, and hold off on other major site changes for 60 days post-migration so you can isolate the cause of any ranking movement.
Technical SEO priorities for fintech and SaaS web applications.
JavaScript-heavy fintech and SaaS applications carry technical SEO risk that traditional sites don't: content rendered client-side that crawlers may never see, authentication walls accidentally blocking indexable marketing pages, and Core Web Vitals scores that look fine in development but degrade under real user conditions. Before launch, prioritise: server-side or dynamic rendering for any page that needs to rank (not the authenticated app itself); a clear separation between the marketing site and the application so app routing doesn't accidentally noindex marketing pages; structured data (SoftwareApplication, FAQPage, Organization) implemented at the template level from day one; and a crawl test in Google's URL Inspection tool for every key page template before launch. Fintech sites also carry added E-E-A-T scrutiny: expect AI systems and Google to weigh author expertise and regulatory transparency more heavily than in less regulated categories.
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