LLM Optimisation Case Study: Tummy Shield
How Earned Media made Tummy Shield the only proven-safe pregnancy seatbelt in Australia — and rewrote what Google AI Overviews, AI Mode and Gemini tell shoppers about the cheap copy stealing its brand search.
- The $50 imitation intercepting brand search at the moment of purchase
- Why we didn't fight on price — and what we did instead
- The one cornerstone article that changed the AI answer
- The PR play: mummy-blogs to national media
- Search rankings, LLM citations & AI Overview wins
- How to repeat this for any brand being undercut
Is AI telling the wrong story about your brand?
Free Truth Gap audit. We probe the AI models with your buyers' deal-breaker questions and show you exactly what's missing or wrongly framed.
Request a free audit →