SP Screens — Channel Optimisation
YouTube Optimisation Blueprint
A framework for auditing existing videos and preparing new content — aligned to SP Screens' current content pillars.
Prepared by Earned Media · August 2026
Channel snapshot
What the data is telling us
All-time channel views as of August 2026. The numbers show a clear opportunity: three videos are generating enormous reach but the channel's metadata — titles, descriptions, hashtags, and captions — has not been updated to match the scale of discovery.
All-time views
21.7M
Across 57 videos
2026 views (YTD)
19.6M
+2,362% vs full-year 2025
Top 3 videos
18.4M
85% of all channel views
Avg completion (top 5)
85%
Exceptionally strong signal
The core finding

Three Shorts-format videos — "Barrier Free Retractable Fly Screens" (7.8M), "Sliding stripes" (7.1M), and "How do Retractable Screens work?" (3.5M) — are being served at scale through the YouTube Shorts feed algorithm. This is algorithmic reach, not search-driven. The opportunity is to convert that reach into awareness and consideration by ensuring every video that receives this traffic has optimised titles, descriptions, and hashtags that reinforce the SP Screens brand and drive viewers toward a next step.

What is currently missing across the channel
Not optimised
  • Hashtags on most videos
  • Manual captions / transcripts
  • Descriptions with full keyword context
  • CTA and website links in descriptions
Inconsistent
  • Playlist organisation by topic
  • End screen CTAs linking to next video
  • Chapter markers on longer videos
  • Title keyword alignment
Working well
  • Completion rates (77–94% on top videos)
  • Short-form content format and length
  • Educational content topics
  • Consistent SP Screens branding
Content pillars
Five pillars — matched to the content strategy
These pillars align YouTube content directly to the blog articles and topics being produced. Every video should belong to one pillar. This informs hashtags, playlists, description language, and what related content to link to.
Pillar 1
Security Screen Doors
Blog articles aligned: How much do security doors cost? · What should you look for when buying a security screen door? · What are security screens made of? · Are security screens worth it? · How long do security screens last? · Security screens vs fly screens
  • Does Your 'Security Screen Door' Meet Australian Standards? 632K
  • SP Screens Security Screen Doors — Keep your Home Safe 258K
  • Best Security Screens for Coastal Homes (Salt Air Tested) 257K
  • Security Screen Doors & Windows by SP Screens 96K
  • How To Choose a Security Screen Door 12K
  • What is a stainless steel mesh security door? 14K
Pillar 2
Retractable Fly Screens
Blog articles aligned: How much do fly screens cost? · Security screens vs fly screens
  • SP Screens Barrier Free Retractable Fly Screens 7.8M
  • Sliding stripes video 7.1M
  • How do Retractable Screens work? 3.5M
  • Retractable Fly Screens By SP Screens 92K
  • The Ultimate Guide To Retractable Fly Screens 140K
  • Retractable and Pleated Insect Screens — Difference? 36K
  • Retractable Fly Screens for Wide Doorways 64
  • What is a Retractable Fly Screen? 454
Pillar 3
Coastal & Saltwater
Blog articles aligned: Coastal content in pipeline (Saltwater Series)
  • Best Security Screens for Coastal Homes (Salt Air Tested) 257K
  • How to Care for Security Screens in Coastal Conditions 569
Pillar 4
Safety & Compliance
Blog articles aligned: What are security screens made of? · What should you look for when buying?
  • Keeping Kids Safe Around Open Windows 879K
  • Fire Safety And Your Security Screens 9K
  • How Fire & Emergency Escape Exit Screens Work 2K
  • Triple Locks and Deadlocks — Tips for Locking your Home 2.7K
  • Window Safety for Kids — Stop Window Falls! 75
  • Do You Need Security Screens on Your Windows Too? 5.4K
Pillar 5
Maintenance & How-To
Blog articles aligned: How long do security screens last? · Are security screens worth it?
  • How To Put Sliding Security Screen Door Back on Tracks 217K
  • How to Clean Your Security Screen 1.4K
  • Security Screen Maintenance — How to clean 7.6K
  • How to Proceed With My SP Screens Quote 180
  • How To Register My SP Screens Warranty 73
  • How To Clean Your Security Screen (Jun 2026) 1.4K
Priority audit
Existing videos — what to fix and when
Prioritised by view volume and completion rate. Fix high-priority videos first — these have the most viewers arriving with no optimised next step. Medium and low priority can follow the same process once the template is established.
Video Views Completion Priority What to fix
Barrier Free Retractable Fly Screens
73s · Pillar 2
 7.8M 76.5%
P1 Hashtags Description CTA + link Caption
Sliding stripes video
16s · Pillar 2
 7.1M 80.4%
P1 Title Hashtags Description CTA + link
How do Retractable Screens work?
34s · Pillar 2
 3.5M 89.9%
P1 Hashtags Description CTA + link Caption
Keeping Kids Safe Around Open Windows
47s · Pillar 4
 879K 83.7%
P1 Hashtags Description CTA + link Caption
Does Your Security Screen Door Meet Australian Standards?
43s · Pillar 1
 632K 94.3%
P1 Hashtags Description CTA + link Caption
Free Measure & Quote with SP Screens
53s · All pillars
 433K 79.5%
P1 Hashtags Description CTA already present
Best Security Screens for Coastal Homes
140s · Pillar 3
 257K 68.8%
P2 Hashtags Description depth Chapters Caption
SP Screens Security Screen Doors — Keep your Home Safe
49s · Pillar 1
 258K 74.9%
P2 Hashtags Description CTA + link
How To Put Sliding Security Screen Door Back on Tracks
111s · Pillar 5
 217K 58.2%
P2 Hashtags Description Chapters Caption
All remaining videos under 100K views
46 videos · All pillars
 Various — P3 Hashtags Description Assign to playlist
Metadata blueprint
Title, description, and caption rules
These rules apply to every video — new uploads and existing videos being updated. Follow the formulas exactly. Consistency across metadata signals to YouTube what each video is about and who it should be shown to.
Title formula

Titles serve two audiences: YouTube's algorithm (keyword matching for search and Shorts feed) and the viewer (click-worthy, curiosity-driven). The primary keyword goes first. SP Screens branding goes at the end, after a pipe character.

For Shorts (under 60 seconds)
[Primary keyword] + [What happens / result] | SP Screens
Examples: "Retractable Fly Screen — How it Works | SP Screens" · "Window Safety for Kids | SP Screens" · "Security Screen Door — AS 5039 Tested | SP Screens"
For long-form (over 60 seconds)
[Question / intent] + [Qualifier / outcome] | SP Screens
Examples: "How to Re-Track a Sliding Security Screen Door | SP Screens" · "How to Choose a Security Screen Door — Buyer's Guide | SP Screens" · "Security Screens for Coastal Homes — Salt Air Tested | SP Screens"

Title rules: Maximum 60 characters (YouTube truncates after this in search results). Never use ALL CAPS for the whole title. Never lead with the brand name — keyword first, brand last. Do not repeat the same keyword in both the title and the first line of the description identically (slight variation is fine).

Description template — Shorts
Copy this template into YouTube Studio for every Short
[LINE 1 — Hook: repeat the core keyword in a natural sentence. This is what appears in previews. Max 100 characters.]
e.g. "See how SP Screens' barrier free retractable fly screen glides open without a track on the floor."

[LINE 2-3 — Product context: what it is, why it matters. 1-2 sentences.]
e.g. "No floor track means no trip hazard and no gap for insects. Available across 13 SP Screens locations in QLD, NSW, and ACT."

[CTA LINE]
Book a free measure and quote: spscreens.com.au

— leave one blank line —

[HASHTAGS — 3 to 5, see hashtag taxonomy below]
#RetractableFlyScreens #FlyScreens #SPScreens #SecurityScreens #HomeImprovement
Description template — Long-form
Copy this template into YouTube Studio for videos over 60 seconds
[LINE 1 — Keyword hook: introduce the topic with the primary keyword in the first sentence.]
e.g. "Security screen doors need to meet AS 5039 — the Australian standard for security screens. Here's what that means for your home."

[LINES 2-5 — Video summary: what the viewer will learn. Use natural language, include secondary keywords.]
e.g. "In this video, SP Screens walks you through what the AS 5039 standard actually tests for — impact resistance, knife shear, and jemmy attack — and why the mesh grade matters. We also explain the difference between 316 and 304 stainless steel, and what to look for when comparing security screen doors."

[PRODUCT MENTION — Reference the relevant product by name if applicable]
e.g. "Our SecureView security screens are tested to exceed AS 5039 requirements and carry an 11–15 year warranty."

[CTA]
Book a free measure and quote at spscreens.com.au
13 locations across Queensland, New South Wales, and ACT.

— leave one blank line —

[CHAPTERS — for videos over 90 seconds, add timestamps]
0:00 Introduction
0:20 What is AS 5039?
0:55 Why mesh grade matters
1:30 What to look for

— leave one blank line —

[HASHTAGS — 5 to 8]
#SecurityScreenDoors #SecurityScreens #AS5039 #SPScreens #HomeImprovement #AustralianStandards #SecureView
Captions and transcripts

YouTube auto-generates captions but they contain errors — especially with product names (Xceed, SecureView, NSSA, AS 5039). Accurate manual captions help YouTube understand what the video is about, improving how it's categorised and surfaced. Upload captions via YouTube Studio → Subtitles → Upload file (.srt or .vtt).

Caption priority list — do these first
  1. 01 How do Retractable Screens work? — 3.5M views, 90% completion, high educational value. Auto-captions likely mangle "retractable."
  2. 02 Does Your Security Screen Door Meet Australian Standards? — 94.3% completion. Technical terms (AS 5039, jemmy, knife shear) need accurate captions.
  3. 03 Keeping Kids Safe Around Open Windows — 879K views, 83.7% completion. Broad audience. Clean captions help accessibility and indexing.
  4. 04 Best Security Screens for Coastal Homes — 140s video, growing (Jul 2026). "316 stainless," "salt spray tested," "Saltwater Series" all need correction.
  5. 05 How To Put Sliding Security Screen Door Back on Tracks — 217K views, high practical intent. Good for accessibility. Chapters also needed.
Hashtag taxonomy
Approved hashtags by content pillar
Use 3–5 hashtags for Shorts, 5–8 for long-form. Always include the brand hashtag (#SPScreens) and at least one pillar-specific hashtag. Add location hashtags when the content is location-specific. Do not use more than 8 — YouTube deprioritises over-tagged videos.
Brand (always include one)
#SPScreens #SPScreensAustralia #SecurityScreens #HomeImprovement #AustralianMade
Pillar 1 — Security Screen Doors
#SecurityScreenDoors #SecurityDoors #AS5039 #SecureView #StainlessSteelMesh #HomeSecurity
Pillar 2 — Retractable Fly Screens
#RetractableFlyScreens #FlyScreens #FlyScreen #InsectScreens #BarrierFreeScreens #RetractableScreens
Pillar 3 — Coastal & Saltwater
#CoastalHome #SaltwaterSeries #CoastalLiving #MarineGrade #316StainlessSteel #SaltAir
Pillar 4 — Safety & Compliance
#WindowSafety #ChildSafety #AS5039 #BAL40 #BushfireScreens #FallPrevention #HomeSafety
Pillar 5 — Maintenance & How-To
#HowTo #DIYHome #ScreenMaintenance #SecurityScreenCleaning #HomeMaintenanceTips
Quick-pick combinations by video type
Retractable fly screen Shorts
#RetractableFlyScreens #FlyScreens #SPScreens #HomeImprovement
Security door educational
#SecurityScreenDoors #AS5039 #SPScreens #HomeSecurity #HomeImprovement
Coastal / Saltwater content
#CoastalHome #SaltwaterSeries #MarineGrade #SecurityScreens #SPScreens
Child / window safety
#WindowSafety #ChildSafety #FallPrevention #SPScreens #HomeSafety
Format rules
Shorts — how the algorithm works and what to optimise for
The three viral videos are succeeding in the Shorts feed — not YouTube Search. The feed algorithm prioritises completion rate and replays. Metadata plays a secondary but still meaningful role: it tells YouTube which audience segment to test the video with first.
What drives Shorts discovery
Primary signals (SP Screens controls via production)
  • Completion rate — viewers watching to the end triggers broader distribution. Keep Shorts under 60 seconds. Aim for 30–45 seconds as the sweet spot.
  • Replay rate — a satisfying visual loop (e.g., sliding stripes) gets replayed. Design for this.
  • First 2 seconds — hook must be immediately visual. No slow intros, no logos holding on screen.
Secondary signals (SP Screens controls via metadata)
  • Title keyword — tells YouTube the content category before distribution begins.
  • Hashtags — reinforces the category signal. Use pillar-specific hashtags for Shorts.
  • Description line 1 — shown in the Shorts feed below the video. Must hook independently.
Shorts metadata rules
Titles
  • Under 60 characters. Front-load the keyword.
  • Use a dash ( — ) not a colon to separate keyword from outcome.
  • End with | SP Screens.
  • Do not add #Shorts to the title — YouTube detects Shorts by aspect ratio automatically.
Descriptions
  • Line 1 must work standalone (this is what Shorts feed shows under the video).
  • Keep total description under 200 characters — Shorts viewers rarely expand.
  • Include the website URL on a separate line: spscreens.com.au
  • Add 3–5 hashtags at the end.
What not to do
  • Do not paste a full long-form description into a Short — it signals mismatch to the algorithm.
  • Do not use more than 5 hashtags on Shorts.
Format rules
Long-form — maximising YouTube Search and Suggested Video reach
Videos over 60 seconds surface primarily through YouTube Search and the Suggested Videos sidebar. These viewers have intent — they searched for something specific. Metadata here matters more than on Shorts, because YouTube reads the full description to determine relevance.
Description depth for long-form
What YouTube reads
  • YouTube indexes the full description. Include the primary keyword naturally in the first 100 characters.
  • Use secondary keywords in the body — but write for the viewer, not keyword density. One secondary keyword per paragraph is enough.
  • Product names (SecureView, Xceed, Saltwater Series) are strong keyword signals for SP Screens' category.
  • Include the location signal: "Queensland, New South Wales, and ACT" — this helps YouTube serve the video to Australian audiences.
What viewers read
  • First 200 characters show before "Show more." Lead with the topic, not with the brand name.
  • Chapters (timestamps) appear as a navigation feature. Use them on anything over 90 seconds.
  • CTA and link should appear before the hashtags — not buried after them.
Chapters — when and how
When to add chapters
  • Any video over 90 seconds. YouTube displays chapters in search results as clickable segments — this increases CTR.
  • Minimum 3 chapters to activate the feature.
  • First chapter must start at 0:00.
How to write chapter titles
  • Keep each chapter title under 40 characters.
  • Use keyword-rich but plain language: "What is AS 5039?" not "The Standards Section."
  • Chapter titles are indexed by YouTube — treat them like mini-titles.
Playlist assignment
  • Every video must be assigned to its pillar playlist before publishing.
  • Create five playlists matching the five pillars. Name them to match search intent: "Retractable Fly Screens," "Security Screen Doors," "Coastal Security Screens," "Window Safety," "Screen Maintenance."
  • Playlists appear in search results independently — a well-named playlist with 5+ videos can rank on its own.
End screens and cards
End screen (last 20 seconds)

Add two elements: one video recommendation (pick a related video in the same pillar) and one subscribe button. YouTube prompts viewers to stay on the channel.

Cards (mid-video)

Use cards to link to a related video at the natural moment when it's relevant — e.g., if a video mentions coastal conditions, card-link to "Best Security Screens for Coastal Homes."

Pinned comment

Pin a comment on every video: "Book your free measure and quote: spscreens.com.au — 13 locations across QLD, NSW, and ACT." This is the clearest conversion path for engaged viewers.

Upload SOP
New video checklist — complete before every upload
Use this checklist for every new video uploaded to the SP Screens YouTube channel. Complete all items before setting the video to Public. This ensures every video is fully optimised from day one — retrofitting metadata after publication is less effective than getting it right at upload.
Before filming
  • Assign a content pillarWhich of the five pillars does this video belong to? This determines hashtags, playlist, and description language.
  • Identify the primary keywordWhat would a viewer type into YouTube to find this video? Lead with this in the title and first description line.
  • Decide format: Short or long-form?Under 60 seconds = Short. Over 60 seconds = long-form. Different rules apply to each. Plan the length before filming.
  • Plan the hook (first 2 seconds)What does the viewer see in the first 2 seconds? For Shorts: visual action immediately. For long-form: a direct statement of what they'll learn.
At upload — YouTube Studio
  • TitleFollows the formula. Primary keyword first. Under 60 characters. Ends with | SP Screens.
  • DescriptionUses the correct template (Short or long-form). Line 1 hooks with keyword. CTA and link included. Hashtags at the end (3–5 for Shorts, 5–8 for long-form).
  • ThumbnailText overlay on thumbnail includes the primary keyword. SP Screens logo visible but not dominating. High contrast so it reads at small size on mobile.
  • Playlist assignmentAssigned to the correct pillar playlist before publishing. Do not leave it in "No playlist."
  • CaptionsFor Shorts: auto-captions are acceptable if reviewed and corrected. For long-form: upload a manual .srt file. Fix all product name errors (Xceed, SecureView, Saltwater Series, AS 5039, NSSA).
  • End screen (long-form only)Add end screen in the last 20 seconds: one related video + subscribe button.
  • Chapters (long-form over 90 seconds)Add timestamps in the description. Minimum 3. First chapter at 0:00.
After publishing
Earned Media
YouTube Optimisation Blueprint · SP Screens · August 2026 · For internal implementation by the SP Screens team.