Get a data-backed valuation from Flippa, built on 100,000+ real closed transactions, and know exactly where you stand.
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Comparable transactionsCurrent buyer demandFinancial performanceCategory multiplesPowered by BrokerAI
BrokerAI is Flippa's proprietary AI, purpose-built for online business M&A, trained exclusively on our own closed transaction data. Not industry surveys. Not public market proxies. Actual deals, across 62 categories, completed by real buyers on Flippa over 18 years.
When you submit your business URL, BrokerAI benchmarks it against 100,000+ comparable closed transactions across five dimensions: valuation multiples, profit margins, category positioning, deal size, and live buyer demand. The same intelligence that runs behind every broker-led deal on the platform.
The Flippa data advantage
A generic AI can quote you an industry multiple it read somewhere. BrokerAI is grounded in the transaction record of the world's largest marketplace for online businesses: what sold, at what price, to whom, and how long it took.
$4.2B
Transactions closed100K+
Comparable sales in BrokerAI62
Categories with live multiples18+
Years of transaction data$4.2B in closed transactions1.9M+ registered buyers$123B in tracked buyer demand100+ certified M&A brokers12,000+ deals completed annually
T.H.
Investor
United States
1 transaction totalling $2.9M
About
I'm an operator and investor based in Denver, CO, focused on acquiring and scaling eCommerce and software businesses.
Verified Linkedin
Identify
Proof of Funds
Budget
$5M
Deal Size
$1M–$5M
D.N.
CEO
United States
3 transactions totalling $1.3M
About
As Co-Founder & CEO at Mode Mobile, I'm at the forefront of transforming how people interact with technology.
Verified Linkedin
Identify
Proof of Funds
Budget
$5,000,000
Deal Size
$100K–$2.5M
A valuation informed by demand
Flippa's BrokerAI buyer matching engine, powered by LaurenAI (our deal sourcing agent), continuously scans buyer mandates, acquisition histories, and intent signals across 1.9M+ registered buyers and $123B in tracked active demand.
When your valuation is complete, you don't just get a number. You get a scored list of buyers who have already signalled interest in your category, matched on mandate, deal size, and acquisition history. Not cold outreach. Intentional introductions.
Build for online business owners at every stage
Ready to exit, ready to build again.
You've taken it from zero to profitable. You found product-market fit and now you'd rather hand it off and build the next thing than manage a team. You want to capitalise on what you've created: cleanly, quickly, and for the right number.
You've taken it as far as you want to.
The next stage means hiring, managing, and scaling in ways you didn't sign up for. You'd rather sell at the peak than grind through a growth phase that doesn't interest you. You want to know what "the peak" is actually worth.
Not ready to sell yet. Smart enough to prepare..
The exit is 12-24 months away. You want to know your number now, understand what's driving your multiple, and make the right moves between now and then to maximise it. The best exits are planned, not reactive.
Your valuation is the starting point, not the finish line
Getting a number is step one. Understanding what it means, and what to do next, is where a certified M&A advisor comes in.
Once your valuation is complete, you'll have the option to connect with a Flippa broker to walk through your results, benchmark against recent comparable sales, and build a clear path to your exit, whether that's in 30 days or 18 months.
Review your valuation and assumptions
Pressure-test the result with someone who understands your category and today's market.
Recommend an asking-price strategy
Use your valuation as the foundation for a realistic go-to-market price.
Position your business for the right buyers
Shape the story, highlight the strengths and anticipate the questions buyers will ask.
Guide the deal through to close
Buyer qualification, negotiation support and process guidance through the transaction.
2x more likely to sell
Not ready to sell yet?
A Flippa valuation isn't only for founders who are ready to list. It's for anyone who wants to know where they stand, and what it would take to get to the number they actually need.
Get your valuation now and we'll show you what's driving your multiple, what buyers in your category are paying today, and what you could do between now and your exit to improve it.
The exit is the most money most founders will ever make. Treat it like it.
Comparable sales
Every valuation we give is benchmarked against real transactions: actual closed deals, with actual buyers, at actual prices.
Premium baby fashion D2C brand
EcommerceSOLD FOR
$3.3M
MULTIPLE
4.2X
I've had an amazing experience being both a buyer and a seller on Flippa. So far, nothing but great transparency. The Flippa team does a good job at being an amazing middle man for both parties involved. I've had the honor of working with brokers Nicolas and Nelson and both have been great.
Sebastien Stanley-Jones
TrustpilotSeller from
London, UK
Buyer from
Texas, US
Brokered by Flippa
Ashwin Almeida
How it works
The full sale process typically takes 6-8 months from valuation to close. Here's what that looks like from step one.
STEP 1
Tell BrokerAI about your business
Connect your revenue data via Stripe, Shopify, Amazon, QuickBooks, Xero or 12+ other integrations, or enter your financials manually. BrokerAI pulls the data it needs to build an accurate picture.
STEP 2
Get alignment on your number
Before anything else, we make sure your valuation is grounded in what buyers are actually paying right now. Your advisor walks you through the rationale, shows you comparable closed deals, and sets clear expectations for the process ahead. No surprises in month four.
STEP 3
We analyse your business against the market
BrokerAI benchmarks your business against 100,000+ comparable closed deals and scores the buyers currently active in your category, matched on mandate, deal size, and acquisition history.
STEP 4
You get a range, a buyer list, and a plan
A BrokerAI-generated price range benchmarked against 100,000+ comparable sales. A scored list of matched buyers already in our network. And a clear picture of what the next 6-8 months look like, so you can decide if now is the right time.
What buyers actually look for
When a buyer makes an offer, they verify everything: your financials, your traffic, your operations. Sellers who have that documentation ready close faster, negotiate from strength, and rarely lose deals in due diligence.
Talk to a broker about what to prepare →Before a deal closes, buyers will need:
12+ months of clean, consistent profit and loss statements
Traffic and analytics access (Google Analytics, Search Console)
Supplier agreements and key operational contracts
Standard operating procedures for day-to-day tasks
Customer acquisition data and retention metrics
Most sellers don't have this ready. That's not a problem. It's exactly what our brokers and BrokerAI's document tools help you build. But the earlier you start, the stronger your position.
The data behind your valuation
Every six months, Flippa publishes its Insights Report, built from the same closed transaction data that powers BrokerAI. Multiples by category. Buyer demand trends. Time-to-close by deal size. Asking price versus sale price gaps across 62 business types.
Not someone's opinion. Not a survey. The data from the deals we actually closed.
Everything you need to know before you run your free valuation.
Your valuation is powered by BrokerAI, Flippa's proprietary intelligence layer trained on 100,000+ real closed transactions from our own platform. BrokerAI benchmarks your business across five dimensions: valuation multiples, profit margins, category positioning, deal size, and live buyer demand. It cross-references data from your connected integrations and is reviewed by our certified M&A advisory team before you see it. No industry averages. No generic formulas. Real transactions, at scale.
Your Flippa valuation reflects what a buyer will pay, not what you've invested. If it's lower than expected, your advisor will walk you through the comparable closed deals behind it. Understanding that gap is the most valuable part of the process, and it's usually where the conversation about what to improve before listing begins.
More accurate than any formula. Your valuation is benchmarked against 100,000+ comparable closed transactions from Flippa's own platform, across 62 business categories. It accounts for your specific financials, category multiples, and current buyer demand rather than industry-wide averages. That said, a valuation is a range, not a guarantee. Market conditions, buyer competition, and deal structure all affect final sale price. Your broker will help you position your business at the top of that range.
Only Flippa. The information you submit during the valuation process is confidential and used solely to generate your valuation. We never share your business details with buyers, brokers, or third parties without your explicit consent. If you choose to list, your identity is protected until you personally approve a buyer for access.
Yes, completely. You'll receive a valuation range benchmarked against comparable closed transactions, a scored list of matched buyers in our network, and the option to speak with one of our certified M&A advisors to discuss your results. No obligation to list or sell.
The valuation itself takes around five minutes. Connecting your data integrations directly (Stripe, Shopify, Amazon, QuickBooks, Xero) is faster and more accurate than manual entry. Your results are generated by BrokerAI and reviewed by our advisory team before you receive them.
Revenue and profit are the two primary inputs. Your profit (SDE or EBITDA, depending on business size) is multiplied against a category-specific multiple to establish your baseline range. Revenue validates the multiple and assesses margin quality. BrokerAI also looks at revenue consistency over time, not just current figures, to account for trend and stability.
Significantly. A SaaS business with recurring revenue trades at a fundamentally different multiple than an ecommerce store at the same profit level. Your business model, niche, category, and buyer demand within that category all factor into your valuation. BrokerAI is trained across 62 categories, so your multiple is benchmarked against genuinely comparable businesses, not a generic formula.
Both increase your multiple. A business growing year-on-year commands a meaningfully higher multiple than one with flat revenue at the same profit level. Traffic quality matters too: diversified organic traffic is more valuable than paid-dependent traffic that could disappear with a budget change. Your advisor will help you understand how your growth profile affects your range.
Yes, and it's often the deciding factor between a valuation at the low or high end of a range. Recurring revenue (subscriptions, retainers, contracts) trades at a premium. Revenue concentrated in one customer, one product, or one traffic source carries risk that buyers will price in. Stable, diversified revenue is reflected in a stronger multiple.
Yes. BrokerAI is continuously updated with data from Flippa's own closed transactions. Your valuation reflects what buyers are actually paying right now, not historical averages or stale market data. Flippa closes 12,000+ deals annually across 193 countries, which means the comparable data behind your valuation is current and specific to your category.
No. Your valuation is free and comes with no obligation. Many founders run a valuation 12 to 24 months before they plan to sell, to understand what's driving their multiple and what to improve before going to market. You're in control of if and when you decide to list.
No. Some of the best outcomes on Flippa start with founders who get a valuation 12 to 24 months before they're ready to list. Knowing your number early gives you time to understand what's driving your multiple, address what's pulling it down, and go to market when the timing is right. A valuation is a starting point, not a commitment.
From valuation to a completed sale, the typical process takes 6 to 8 months. That covers listing preparation, buyer matching, offer negotiation, due diligence, and transfer. Businesses with clean documentation tend to close faster. Complex deals or those at higher valuations typically take longer. Your broker will give you a realistic timeline based on your specific situation at the start of the process.
JOIN OUR VIP PROGRAM TODAY
Flippa's VIP Program pairs you with a dedicated senior M&A advisor who works with you exclusively, from valuation through to close. Fully tailored. Fully confidential. Built for founders who've built something significant and want to make sure they exit at the number it deserves.
