Get a free, data-backed valuation built on 100,000+ real closed transactions. Know your number, understand your multiple, and see who is ready to buy.
Free. Confidential. No obligation to list.
Your valuation range
Benchmarked against 100,000+ comparable closed deals in your category.
Matched buyer list
Buyers from 1.9M+ already matched to your category, deal size, and revenue type.
Advisor call
Option to review your results with a certified M&A advisor. No sales pitch.
The number problem
Founders build value based on what something cost to create. Buyers pay based on what it will earn them. Those two numbers are rarely the same, and the gap between them is where most exits stall.
Getting a Flippa valuation means getting the market's number before you go to market. That single piece of information changes how you negotiate, how you time your exit, and how much you walk away with.
$4.2B
Closed on Flippa's platform
$123B
In tracked active buyer demand
12,000+
Deals completed annually
Powered by BrokerAI
BrokerAI is Flippa's proprietary AI, trained exclusively on 18 years of closed transaction data across 62 business categories. Not industry surveys. Not public market proxies. The actual deals completed by real buyers on this platform.
When you submit your URL, BrokerAI benchmarks your business across five dimensions: valuation multiples, profit margins, category positioning, deal size, and live buyer demand. The same intelligence running behind every broker-led deal on the platform.
What you actually receive
A BrokerAI-generated price range benchmarked against 100,000+ comparable closed transactions in your specific category. Not a generic multiple. A range grounded in what buyers are actually paying for businesses like yours right now.
Buyers already in Flippa's 1.9M+ network who have signalled interest in your category, matched on mandate, deal size, and acquisition history. Not cold outreach. Buyers who are already looking for what you have.
The option to review your results with a certified M&A advisor from Flippa's network of 100+ brokers. They'll walk you through the comparable sales behind your number, set timeline expectations, and tell you what to do next. No obligation to list.
Ready to see your number?
Takes 5 minutes. Free. No obligation.
$123B in active buyer demand
The gap between a good deal and a great deal is usually competition. When multiple qualified buyers are competing for the same business, sellers negotiate from strength. Flippa's BrokerAI buyer matching engine, powered by LaurenAI, continuously scans buyer mandates, acquisition histories, and intent signals to identify who is most likely to bid on your business.
85% of deals on Flippa are cross-border. Your buyer is not necessarily in your country, your industry, or your network. They are already in ours.
1.9M+
Registered buyers on platform
7,000+
New buyers joining monthly
85%
Of deals are cross-border
193
Countries represented
Built for online business owners at every stage
The builder
Ready to exit. Ready to build again.
You've taken it from zero to profitable. You'd rather hand it off and build the next thing than manage a team. You want to capitalise on what you've created: cleanly, quickly, and for the right number.
What you need: your market number and a buyer who values what you've built.
The operator at a ceiling
The business is profitable. Growth has slowed.
You've maximised what you can do with this business. A strategic acquirer or PE-backed buyer could scale it in ways you can't. You want to know if now is the right time to hand it to someone who can.
What you need: a valuation that reflects what a buyer with more resources would pay.
The planner
Not ready to sell yet. Smart enough to prepare.
The exit is 12 to 24 months away. You want to know your number now, understand what's driving your multiple, and make the right moves between now and then to maximise it.
What you need: a baseline number and a clear picture of what to improve.
What buyers actually look for
When a buyer makes an offer, they verify everything: your financials, your traffic, your operations. Sellers who have that documentation ready close faster, negotiate from strength, and rarely lose deals in due diligence.
Most sellers don't have this ready when they start the process. BrokerAI's document tools, CIM Generator, and P&L Builder are designed to help you get there, whether your exit is in six weeks or 18 months.
Talk to a broker about what to prepareBefore a deal closes, buyers will need:
12+ months of clean P&L statements
Consistent, auditable financials are the first thing a serious buyer requests.
Traffic and analytics access
Google Analytics, Search Console, or equivalent. Buyers verify every claim.
Supplier agreements and key contracts
Undocumented supplier relationships are a deal risk buyers price in.
Standard operating procedures
A business that can run without you is worth more than one that can't.
Customer acquisition and retention data
CAC, LTV, churn. The numbers buyers use to stress-test your future revenue.
The earlier you start building this, the stronger your position. BrokerAI's document tools help you get there.
Expert execution
Every valuation comes with the option to connect with a certified M&A advisor from Flippa's network of 100+ brokers. They'll walk you through your results, benchmark against recent comparable sales, and build a clear path to your exit, whether that's in 30 days or 18 months.
Align on your valuation
Review your BrokerAI results, understand the comparable data, and agree on a realistic market range before you list.
Prepare your business for market
Build your CIM, clean up your financials, and structure your documentation so due diligence runs clean.
Position for the right buyers
Shape the story, highlight strengths, and anticipate the questions buyers will ask before they ask them.
Guide the deal through to close
Buyer qualification, offer negotiation, due diligence, and transfer. 6 to 8 months from valuation to close.
2x more likely to sell with a broker
Not ready to sell yet?
Knowing your number early gives you time to fix what's pulling your multiple down, build the documentation buyers expect, and go to market on your terms rather than theirs. A Flippa valuation is the starting point, not a commitment.
Free. Confidential. No obligation.
The exit is the most money most founders will ever make. Know your number before you need it.
Real data, real deals
Your valuation is benchmarked against real transactions: actual closed deals, with actual buyers, at actual prices. Here is a sample of recent activity on the platform.
Online DJ Equipment Store
EcommerceSold for
$680K
Multiple
3.8X
I've had an amazing experience being both a buyer and a seller on Flippa. So far, nothing but great transparency. The Flippa team does a good job at being an amazing middle man for both parties involved.
Sebastien Stanley-Jones
TrustpilotSeller from
London, UK
Buyer from
Texas, US
Brokered by
Ashwin Almeida
85% of deals are cross-border
The buyer who pays the most for your business is probably not in your market. Flippa's network reaches 193 countries.
12,000+ deals closed annually
More transaction data means more accurate comparables for your category and deal size.
How it works
Most founders underestimate how much time a good exit takes. Here is what the full process looks like from step one.
Tell BrokerAI about your business
Connect revenue data via Stripe, Shopify, Amazon, QuickBooks, Xero, or 12+ other integrations, or enter financials manually. BrokerAI pulls what it needs to build an accurate picture.
We analyse your business against the market
BrokerAI benchmarks your business against 100,000+ comparable closed deals and scores buyers currently active in your category, matched on mandate, deal size, and acquisition history.
You get a range, a buyer list, and a plan
A BrokerAI-generated price range benchmarked against comparable sales. A scored list of matched buyers already in our network. A clear picture of what the next 6 to 8 months look like, so you can decide if now is the right time.
Everything you need to know before you run your free valuation.
How does Flippa calculate my business valuation?
Your valuation is powered by BrokerAI, Flippa's proprietary intelligence layer trained on 100,000+ real closed transactions from our own platform. BrokerAI benchmarks your business across five dimensions: valuation multiples, profit margins, category positioning, deal size, and live buyer demand. It cross-references data from your connected integrations and is reviewed by our certified M&A advisory team before you see it. No industry averages. No generic formulas. Real transactions, at scale.
What if my valuation is lower than I expected?
Your Flippa valuation reflects what a buyer will pay, not what you've invested. If it's lower than expected, your advisor will walk you through the comparable closed deals behind it. Understanding that gap is the most valuable part of the process, and it's usually where the conversation about what to improve before listing begins.
Who sees the information I enter?
Only Flippa. The information you submit during the valuation process is confidential and used solely to generate your valuation. We never share your business details with buyers, brokers, or third parties without your explicit consent. If you choose to list, your identity is protected until you personally approve a buyer for access.
Is the valuation free?
Yes, completely. You'll receive a valuation range benchmarked against comparable closed transactions, a scored list of matched buyers in our network, and the option to speak with one of our certified M&A advisors to discuss your results. No obligation to list or sell.
Do I need to be ready to sell to get a valuation?
No. Some of the best outcomes on Flippa start with founders who get a valuation 12 to 24 months before they're ready to list. Knowing your number early gives you time to understand what's driving your multiple, address what's pulling it down, and go to market when the timing is right. A valuation is a starting point, not a commitment.
How long does the full sale process take?
From valuation to a completed sale, the typical process takes 6 to 8 months. That covers listing preparation, buyer matching, offer negotiation, due diligence, and transfer. Businesses with clean documentation tend to close faster. Complex deals or those at higher valuations typically take longer. Your broker will give you a realistic timeline based on your specific situation at the start of the process.
How accurate is the valuation?
More accurate than any formula. Your valuation is benchmarked against 100,000+ comparable closed transactions from Flippa's own platform, across 62 business categories. It accounts for your specific financials, category multiples, and current buyer demand rather than industry-wide averages. That said, a valuation is a range, not a guarantee. Your broker will help you position your business at the top of that range.
Flippa VIP Program
Flippa's VIP Program pairs you with a dedicated senior M&A advisor who works with you exclusively, from valuation through to close. Fully tailored. Fully confidential. Built for founders who've built something significant and want to make sure they exit at the number it deserves.
Free. Backed by 100,000+ real closed transactions. Reviewed by a certified M&A advisor.
