Flippa · Earned Media

Schema Implementation Guide

JSON-LD blocks for every page type. Drop each into <script type="application/ld+json"> in the page <head>. Template variables in {{UPPERCASE}} must be replaced before deployment.

Implementation rules
Sitewide blocksOn every page — Organization and WebSite. One instance each, no duplication.
Page-specific blocksOnly on the page listed. BrokerageService for homepage stays on homepage only.
Template variablesReplace all {{VARIABLE}} before shipping. Dates in ISO 8601 format (YYYY-MM-DD).

Deployment priority

Schema block Pages Priority Note
Remove old serviceType All pages Remove first Delete "Online Business Marketplace" strings before adding new blocks
Organization All pages P1 Sitewide Core entity signal. Deploy before anything else
WebSite Homepage only P1 Establishes site entity. Homepage only
BrokerageService — Homepage Homepage only P1 Primary service entity. Replaces old marketplace serviceType
AboutPage — /about /about P1 Entity anchor — links WebPage to Organization. Supports knowledge panel accuracy
WebPage + Offer — /pricing /pricing P1 Requires pricing tier variables filled before deploy
Service — /sell /sell P1 Seller-intent page is primary commercial priority
Service — Sell vertical pages /sell/saas, /sell/ecommerce, /sell/ecommerce/fulfilled-by-amazon, /sell/ecommerce/shopify, /sell/youtube, /sell/social-media, /sell/app, /sell/blog P1 Primary money pages — vertical-specific Service blocks. Confirm serviceType wording with team before deploy
BrokerageService — /business-brokers /business-brokers P1 High-traffic broker positioning page
BrokerageService — /apps /apps P1 App marketplace category page
WebApplication — /free-valuation /free-valuation P1 Tool page — enables rich results for calculator queries
BrokerageService — Category pages 21 asset-type pages P2 SaaS, Ecom, Shopify, FBA, FBM, KDP, Amazon, eBay, Dropship, Websites, Blogs, AdSense, WordPress, Ready-made, YouTube, Social media, Domains, Travel, Internet, Pets, Startups
BrokerageService — ES + FR sites es.flippa.com, fr.flippa.com P2 Full official markets — deploy with language/region context
Article — Blog template All /blog/* posts P2 Template with variables. Wire into CMS/template engine
BrokerageService — Country pages (experimental) AU, US, UK, CA, IE, SG, ZA pages P3 Aggregate/editorial pages — schema adds value but lower urgency
Step 0 — Remove before adding
Delete these strings from all existing JSON-LD sitewide
These are the current schema strings that lock Flippa into the "online marketplace" entity classification. Remove or replace before any new blocks go live — they will contradict the new schema if left in place.
"serviceType": "Online Business Marketplace"
// → replace with: "serviceType": "Business Broker"

"Flippa is a marketplace to buy and sell online businesses..."
// → replace with updated description (see Organization block below)

"Marketplace for buying and selling websites, online stores, apps, and digital assets."
// → remove entirely — covered by new BrokerageService description
Sitewide — every page
Organization
P1 All pages In <head> · sitewide
Core entity block. Establishes Flippa as a legal entity with sameAs social signals. The @id value (https://flippa.com/#organization) is referenced by all other blocks — do not change it. AggregateRating sourced from Trustpilot — update reviewCount and ratingValue each quarter.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://flippa.com/#organization",
  "name": "Flippa",
  "legalName": "Flippa.Com Pty Ltd",
  "url": "https://flippa.com",
  "logo": {
    "@type": "ImageObject",
    "@id": "https://flippa.com/#logo",
    "url": "https://flippa.com/assets/icons/library/logo/flippa-10b8ccbfb55c04a0a83f196375f2609b3be15966f71da2f74a2ae72a961325e2.svg",
    "contentUrl": "https://flippa.com/assets/icons/library/logo/flippa-10b8ccbfb55c04a0a83f196375f2609b3be15966f71da2f74a2ae72a961325e2.svg"
  },
  "description": "Flippa is an online marketplace and business brokerage for buying and selling online businesses, websites, apps, and digital assets. Founded in 2009, Flippa connects buyers and sellers across SaaS, ecommerce, content, and more.",
  "foundingDate": "2009",
  "identifier": {
    "@type": "PropertyValue",
    "name": "ABN",
    "value": "12 135 570 713"
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "71-73 Balmain Street",
    "addressLocality": "Cremorne",
    "addressRegion": "VIC",
    "postalCode": "3121",
    "addressCountry": "AU"
  },
  "areaServed": [
    { "@type": "Country", "name": "Australia" },
    { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" },
    { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" },
    { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" },
    { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ],
  "sameAs": [
    "https://www.linkedin.com/company/flippa/",
    "https://x.com/flippa",
    "https://www.facebook.com/flippamarketplace",
    "https://www.instagram.com/flippamarketplace",
    "https://discord.com/invite/gWrtkbnbDb"
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.2",
    "reviewCount": "3199",
    "bestRating": "5",
    "worstRating": "1"
  }
}
</script>
Homepage — flippa.com
WebSite
P1 Homepage only · In <head>
Establishes the WebSite entity and links it to the Organization. No SearchAction included — the search endpoint query parameter is not confirmed.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "@id": "https://flippa.com/#website",
  "name": "Flippa",
  "url": "https://flippa.com",
  "publisher": {
    "@id": "https://flippa.com/#organization"
  }
}
</script>
BrokerageService
P1 Homepage only · In <head>
Replaces the old "Online Business Marketplace" serviceType. hasOfferCatalog tells Google and AI systems exactly what Flippa brokers. The @id references the Organization block — keep it consistent.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/#service",
  "name": "Flippa — Business Broker for Online Businesses",
  "description": "Buy and sell online businesses with Flippa. Business brokers for SaaS, ecommerce, Shopify stores, Amazon FBA businesses, YouTube channels, apps, content sites, and domain names.",
  "url": "https://flippa.com",
  "serviceType": "Business Broker",
  "provider": {
    "@id": "https://flippa.com/#organization"
  },
  "areaServed": [
    { "@type": "Country", "name": "Australia" },
    { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" },
    { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" },
    { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" },
    { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ],
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Online Businesses for Sale",
    "itemListElement": [
      { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "SaaS Businesses for Sale" } },
      { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Ecommerce Businesses for Sale" } },
      { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Shopify Stores for Sale" } },
      { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Amazon FBA Businesses for Sale" } },
      { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "YouTube Channels for Sale" } },
      { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Mobile Apps for Sale" } },
      { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Content Sites for Sale" } },
      { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Domain Names for Sale" } }
    ]
  }
}
</script>
Sell page — flippa.com/sell
Service
P1 /sell only · In <head>
Seller-facing service schema. Distinct from the homepage BrokerageService — this is specifically the sell-side product. Targets "how to sell your business" and related seller-intent queries in AI and rich results.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "@id": "https://flippa.com/sell#service",
  "name": "Sell Your Online Business — Flippa",
  "description": "Sell your online business with Flippa. Get a free valuation, list your business, and connect with thousands of vetted buyers worldwide. Covering SaaS, ecommerce, content sites, apps, YouTube channels, and more.",
  "url": "https://flippa.com/sell",
  "serviceType": "Business Brokerage",
  "provider": {
    "@id": "https://flippa.com/#organization"
  },
  "audience": {
    "@type": "Audience",
    "audienceType": "Business owners, founders, and entrepreneurs looking to exit"
  },
  "areaServed": [
    { "@type": "Country", "name": "Australia" },
    { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" },
    { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" },
    { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" },
    { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
Sell vertical pages — flippa.com/sell/*
serviceType: "Business Broker" — confirmed by Flippa team Aug 2026.
Service — /sell/saas
P1 /sell/saas only · In <head> 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "@id": "https://flippa.com/sell/saas#service",
  "name": "Sell Your SaaS Business — Flippa",
  "description": "Sell your SaaS business with Flippa. Get a free valuation, list your SaaS company, and connect with thousands of vetted buyers. Flippa brokers SaaS acquisitions with verified MRR, churn, and financial data.",
  "url": "https://flippa.com/sell/saas",
  "serviceType": "Business Broker",
  "provider": {
    "@id": "https://flippa.com/#organization"
  },
  "audience": {
    "@type": "Audience",
    "audienceType": "SaaS founders and operators looking to exit"
  },
  "areaServed": [
    { "@type": "Country", "name": "Australia" },
    { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" },
    { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" },
    { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" },
    { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
Service — /sell/ecommerce
P1 /sell/ecommerce only · In <head> 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "@id": "https://flippa.com/sell/ecommerce#service",
  "name": "Sell Your Ecommerce Business — Flippa",
  "description": "Sell your ecommerce business with Flippa. Free valuation, vetted buyer network, and broker support for DTC brands, multi-channel sellers, and online stores.",
  "url": "https://flippa.com/sell/ecommerce",
  "serviceType": "Business Broker",
  "provider": {
    "@id": "https://flippa.com/#organization"
  },
  "audience": {
    "@type": "Audience",
    "audienceType": "Ecommerce store owners and brand founders looking to exit"
  },
  "areaServed": [
    { "@type": "Country", "name": "Australia" },
    { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" },
    { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" },
    { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" },
    { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
Service — /sell/ecommerce/fulfilled-by-amazon
P1 /sell/ecommerce/fulfilled-by-amazon only · In <head> 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "@id": "https://flippa.com/sell/ecommerce/fulfilled-by-amazon#service",
  "name": "Sell Your Amazon FBA Business — Flippa",
  "description": "Sell your Amazon FBA business with Flippa. Free valuation, verified ASIN and financial data, and a network of qualified FBA buyers. Flippa brokers Amazon FBA acquisitions globally.",
  "url": "https://flippa.com/sell/ecommerce/fulfilled-by-amazon",
  "serviceType": "Business Broker",
  "provider": {
    "@id": "https://flippa.com/#organization"
  },
  "audience": {
    "@type": "Audience",
    "audienceType": "Amazon FBA sellers looking to exit"
  },
  "areaServed": [
    { "@type": "Country", "name": "Australia" },
    { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" },
    { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" },
    { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" },
    { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
Service — /sell/ecommerce/shopify
P1 /sell/ecommerce/shopify only · In <head> 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "@id": "https://flippa.com/sell/ecommerce/shopify#service",
  "name": "Sell Your Shopify Store — Flippa",
  "description": "Sell your Shopify store with Flippa. Free valuation, verified revenue and traffic data, and thousands of vetted Shopify buyers. Flippa brokers Shopify store acquisitions for founders ready to exit.",
  "url": "https://flippa.com/sell/ecommerce/shopify",
  "serviceType": "Business Broker",
  "provider": {
    "@id": "https://flippa.com/#organization"
  },
  "audience": {
    "@type": "Audience",
    "audienceType": "Shopify store owners looking to sell"
  },
  "areaServed": [
    { "@type": "Country", "name": "Australia" },
    { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" },
    { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" },
    { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" },
    { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
Service — /sell/youtube
P1 /sell/youtube only · In <head> 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "@id": "https://flippa.com/sell/youtube#service",
  "name": "Sell Your YouTube Channel — Flippa",
  "description": "Sell your YouTube channel with Flippa. Free valuation based on subscriber count, view data, and AdSense revenue. Connect with verified buyers for monetised YouTube channels.",
  "url": "https://flippa.com/sell/youtube",
  "serviceType": "Business Broker",
  "provider": {
    "@id": "https://flippa.com/#organization"
  },
  "audience": {
    "@type": "Audience",
    "audienceType": "YouTube creators and channel owners looking to sell"
  },
  "areaServed": [
    { "@type": "Country", "name": "Australia" },
    { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" },
    { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" },
    { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" },
    { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
Service — /sell/social-media
P1 /sell/social-media only · In <head> 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "@id": "https://flippa.com/sell/social-media#service",
  "name": "Sell Your Social Media Account — Flippa",
  "description": "Sell your social media account or page with Flippa. Free valuation for Instagram, TikTok, Facebook, and other platforms. Verified buyer network for monetised social media assets.",
  "url": "https://flippa.com/sell/social-media",
  "serviceType": "Business Broker",
  "provider": {
    "@id": "https://flippa.com/#organization"
  },
  "audience": {
    "@type": "Audience",
    "audienceType": "Social media account owners and creators looking to sell"
  },
  "areaServed": [
    { "@type": "Country", "name": "Australia" },
    { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" },
    { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" },
    { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" },
    { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
Service — /sell/app
P1 /sell/app only · In <head> 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "@id": "https://flippa.com/sell/app#service",
  "name": "Sell Your App — Flippa",
  "description": "Sell your mobile or web app with Flippa. Free valuation based on downloads, revenue, and user data. Connect with buyers for iOS, Android, and web applications.",
  "url": "https://flippa.com/sell/app",
  "serviceType": "Business Broker",
  "provider": {
    "@id": "https://flippa.com/#organization"
  },
  "audience": {
    "@type": "Audience",
    "audienceType": "App developers and publishers looking to sell"
  },
  "areaServed": [
    { "@type": "Country", "name": "Australia" },
    { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" },
    { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" },
    { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" },
    { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
Service — /sell/blog
P1 /sell/blog only · In <head> 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "@id": "https://flippa.com/sell/blog#service",
  "name": "Sell Your Blog or Content Site — Flippa",
  "description": "Sell your blog or content website with Flippa. Free valuation based on traffic, revenue, and backlink profile. Verified buyer network for niche blogs, affiliate sites, and authority content businesses.",
  "url": "https://flippa.com/sell/blog",
  "serviceType": "Business Broker",
  "provider": {
    "@id": "https://flippa.com/#organization"
  },
  "audience": {
    "@type": "Audience",
    "audienceType": "Blog owners and content publishers looking to sell"
  },
  "areaServed": [
    { "@type": "Country", "name": "Australia" },
    { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" },
    { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" },
    { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" },
    { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
Broker and marketplace pages
BrokerageService — /business-brokers
P1 /business-brokers only · In <head>
High-traffic broker positioning page. Confirm serviceType wording with team before deploying.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/business-brokers#service",
  "name": "Business Brokers — Flippa",
  "description": "Flippa business brokers connect buyers and sellers of online businesses. Expert brokerage for SaaS, ecommerce, content sites, apps, YouTube channels, and digital assets.",
  "url": "https://flippa.com/business-brokers",
  "serviceType": "Business Broker",
  "provider": {
    "@id": "https://flippa.com/#organization"
  },
  "areaServed": [
    { "@type": "Country", "name": "Australia" },
    { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" },
    { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" },
    { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" },
    { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — /apps
P1 /apps only · In <head> 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/apps#service",
  "name": "Apps for Sale — Flippa",
  "description": "Browse mobile and web apps for sale on Flippa. iOS, Android, and SaaS applications with verified download, revenue, and user data. Flippa brokers app acquisitions for buyers and sellers globally.",
  "url": "https://flippa.com/apps",
  "serviceType": "App Broker",
  "provider": {
    "@id": "https://flippa.com/#organization"
  },
  "areaServed": [
    { "@type": "Country", "name": "Australia" },
    { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" },
    { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" },
    { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" },
    { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
Valuation tool — flippa.com/free-valuation
WebPage
P1 /free-valuation only · In <head>
/free-valuation is a lead capture form — not a functional calculator. Use WebPage only. Do not use WebApplication or SoftwareApplication — those imply a real tool. If Q&A content is added to the page, FAQPage can be added as a second @type.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "@id": "https://flippa.com/free-valuation#webpage",
  "name": "Free Business Valuation — Flippa",
  "description": "Get a free estimate of what your online business is worth. Flippa's brokers assess SaaS, ecommerce, content sites, apps, YouTube channels, and Amazon FBA businesses.",
  "url": "https://flippa.com/free-valuation",
  "provider": {
    "@id": "https://flippa.com/#organization"
  }
}
</script>
About and pricing pages
AboutPage
P1 /about only · In <head>
Explicitly marks /about as the canonical entity description page. The about property links back to the Organization — this is the strongest signal to Google and AI systems that this page describes Flippa as an entity. Supports knowledge panel accuracy.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "AboutPage",
  "@id": "https://flippa.com/about#webpage",
  "name": "About Flippa — Business Broker for Online Businesses",
  "description": "Flippa is the world's leading business broker platform for buying and selling online businesses, websites, apps, and digital assets. Founded in 2009. Headquartered in Melbourne, Australia.",
  "url": "https://flippa.com/about",
  "about": {
    "@id": "https://flippa.com/#organization"
  },
  "publisher": {
    "@id": "https://flippa.com/#organization"
  },
  "mainEntity": {
    "@id": "https://flippa.com/#organization"
  }
}
</script>
WebPage + Offer
P1 /pricing only · In <head>
Action required before deploying: Replace {{VARIABLES}} with Flippa's actual pricing tiers. Each Offer block = one plan or fee type. Add or remove itemListElement entries to match actual tiers. price: "0" is correct for free/basic tiers — remove price and use priceSpecification for percentage-based success fees.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "@id": "https://flippa.com/pricing#webpage",
  "name": "Flippa Pricing — Business Broker Fees and Plans",
  "description": "Flippa's pricing for buying and selling online businesses. Transparent broker fees, listing costs, and success fee structure.",
  "url": "https://flippa.com/pricing",
  "publisher": {
    "@id": "https://flippa.com/#organization"
  },
  "mainEntity": {
    "@type": "ItemList",
    "name": "Flippa Pricing Plans",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "item": {
          "@type": "Offer",
          "name": "{{PLAN_NAME_1}}",
          "description": "{{PLAN_DESCRIPTION_1}}",
          "price": "{{PRICE_1}}",
          "priceCurrency": "USD",
          "seller": { "@id": "https://flippa.com/#organization" }
        }
      },
      {
        "@type": "ListItem",
        "position": 2,
        "item": {
          "@type": "Offer",
          "name": "{{PLAN_NAME_2}}",
          "description": "{{PLAN_DESCRIPTION_2}}",
          "price": "{{PRICE_2}}",
          "priceCurrency": "USD",
          "seller": { "@id": "https://flippa.com/#organization" }
        }
      },
      {
        "@type": "ListItem",
        "position": 3,
        "item": {
          "@type": "Offer",
          "name": "{{PLAN_NAME_3}}",
          "description": "{{PLAN_DESCRIPTION_3}}",
          "price": "{{PRICE_3}}",
          "priceCurrency": "USD",
          "seller": { "@id": "https://flippa.com/#organization" }
        }
      }
    ]
  }
}
</script>
Category pages — all asset types (21 pages)
Schema type rationale: Schema.org defines BrokerageService as "a service provided on behalf of a buyer or a seller" — it covers both sides of the transaction by definition. All URLs confirmed. YouTube channel URL (/buy/media-communities/youtube) confirmed from GSC crawl data — verify if routing has changed.
Buy-side pages vs sell-side: Flippa's category pages serve buyers (browsing listings) but the underlying service is broker-facilitated — Flippa vets, connects, and facilitates the transaction for both parties. Each block below covers the full broker service for that asset type. Descriptions are framed from the buyer's perspective since the URL intent is discovery/acquisition. /sell covers the seller service separately.
BrokerageService — SaaS businesses · /buy/sitetype/saas ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/sitetype/saas#service",
  "name": "SaaS Businesses for Sale — Flippa",
  "description": "Browse SaaS businesses for sale on Flippa. Verified SaaS listings with audited MRR, churn data, and financials. Flippa brokers SaaS acquisitions for buyers and sellers worldwide.",
  "url": "https://flippa.com/buy/sitetype/saas",
  "serviceType": "SaaS Business Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — Startup businesses · /startup-businesses-for-sale ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/startup-businesses-for-sale#service",
  "name": "Startup Businesses for Sale — Flippa",
  "description": "Browse startup businesses for sale on Flippa. Early-stage companies, pre-revenue startups, and established businesses seeking acquisition. Flippa brokers startup deals for buyers and sellers globally.",
  "url": "https://flippa.com/startup-businesses-for-sale",
  "serviceType": "Startup Business Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — Ecommerce businesses · /buy/monetization/ecommerce ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/monetization/ecommerce#service",
  "name": "Ecommerce Businesses for Sale — Flippa",
  "description": "Browse ecommerce businesses for sale on Flippa. Online stores with verified revenue, traffic, and supplier data. Flippa brokers ecommerce acquisitions including DTC brands and multi-channel sellers.",
  "url": "https://flippa.com/buy/monetization/ecommerce",
  "serviceType": "Ecommerce Business Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — Shopify stores · /buy/implementation/shopify ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/implementation/shopify#service",
  "name": "Shopify Stores for Sale — Flippa",
  "description": "Browse Shopify stores for sale on Flippa. Verified Shopify businesses with revenue, traffic, supplier, and app stack data. Flippa brokers Shopify acquisitions for buyers and sellers globally.",
  "url": "https://flippa.com/buy/implementation/shopify",
  "serviceType": "Shopify Store Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — Dropshipping businesses · /buy/monetization/dropship ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/monetization/dropship#service",
  "name": "Dropshipping Businesses for Sale — Flippa",
  "description": "Browse dropshipping businesses for sale on Flippa. Verified dropship stores with supplier relationships, revenue data, and profit margins. Flippa brokers dropshipping acquisitions worldwide.",
  "url": "https://flippa.com/buy/monetization/dropship",
  "serviceType": "Dropshipping Business Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — Amazon businesses (general) · /buy/monetization/amazon ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/monetization/amazon#service",
  "name": "Amazon Businesses for Sale — Flippa",
  "description": "Browse Amazon businesses for sale on Flippa. FBA, FBM, KDP, and hybrid Amazon businesses with verified sales data and ASIN performance. Flippa brokers Amazon business acquisitions globally.",
  "url": "https://flippa.com/buy/monetization/amazon",
  "serviceType": "Amazon Business Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — Amazon FBA businesses · /buy/monetization/amazon-fba ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/monetization/amazon-fba#service",
  "name": "Amazon FBA Businesses for Sale — Flippa",
  "description": "Browse Amazon FBA businesses for sale on Flippa. Fulfilled-by-Amazon stores with verified ASIN data, sales rank, and supplier agreements. Flippa brokers FBA acquisitions for buyers and sellers.",
  "url": "https://flippa.com/buy/monetization/amazon-fba",
  "serviceType": "Amazon FBA Business Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — Amazon FBM businesses · /buy/monetization/amazon-fbm ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/monetization/amazon-fbm#service",
  "name": "Amazon FBM Businesses for Sale — Flippa",
  "description": "Browse Amazon FBM (Fulfilled by Merchant) businesses for sale on Flippa. Self-fulfilled Amazon stores with verified revenue and operational data.",
  "url": "https://flippa.com/buy/monetization/amazon-fbm",
  "serviceType": "Amazon FBM Business Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — Amazon KDP businesses · /buy/monetization/amazon-kdp ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/monetization/amazon-kdp#service",
  "name": "Amazon KDP Businesses for Sale — Flippa",
  "description": "Browse Amazon KDP (Kindle Direct Publishing) businesses for sale on Flippa. Self-publishing businesses with verified royalty revenue, book portfolios, and audience data.",
  "url": "https://flippa.com/buy/monetization/amazon-kdp",
  "serviceType": "Amazon KDP Business Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — eBay businesses · /buy/monetization/ebay ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/monetization/ebay#service",
  "name": "eBay Businesses for Sale — Flippa",
  "description": "Browse eBay businesses for sale on Flippa. eBay stores and seller accounts with verified GMV, feedback scores, and category performance.",
  "url": "https://flippa.com/buy/monetization/ebay",
  "serviceType": "eBay Business Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — Websites (general) · /websites ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/websites#service",
  "name": "Websites for Sale — Flippa",
  "description": "Browse websites for sale on Flippa. Buy and sell websites across all niches, monetisation models, and platforms with verified traffic, revenue, and domain authority data.",
  "url": "https://flippa.com/websites",
  "serviceType": "Website Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — Blog sites · /buy/sitetype/blog ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/sitetype/blog#service",
  "name": "Blogs for Sale — Flippa",
  "description": "Browse blogs for sale on Flippa. Niche blogs, affiliate sites, and authority content businesses with verified traffic, revenue, and backlink data.",
  "url": "https://flippa.com/buy/sitetype/blog",
  "serviceType": "Blog and Content Site Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — AdSense / display-monetised sites · /buy/monetization/adsense ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/monetization/adsense#service",
  "name": "AdSense Websites for Sale — Flippa",
  "description": "Browse AdSense and display-monetised websites for sale on Flippa. Content sites earning via Google AdSense with verified pageviews, RPM, and revenue data.",
  "url": "https://flippa.com/buy/monetization/adsense",
  "serviceType": "AdSense Website Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — Ready-made websites · /buy/sitetype/ready-made ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/sitetype/ready-made#service",
  "name": "Ready-Made Websites for Sale — Flippa",
  "description": "Browse ready-made websites for sale on Flippa. Pre-built sites and starter businesses ready to launch, including templates, established niches, and turnkey setups.",
  "url": "https://flippa.com/buy/sitetype/ready-made",
  "serviceType": "Ready-Made Website Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — WordPress sites · /buy/implementation/wordpress ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/implementation/wordpress#service",
  "name": "WordPress Websites for Sale — Flippa",
  "description": "Browse WordPress websites for sale on Flippa. WordPress blogs, affiliate sites, and content businesses with verified traffic, revenue, and plugin stack data.",
  "url": "https://flippa.com/buy/implementation/wordpress",
  "serviceType": "WordPress Website Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — YouTube channels · /buy/media-communities/youtube ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/media-communities/youtube#service",
  "name": "YouTube Channels for Sale — Flippa",
  "description": "Browse YouTube channels for sale on Flippa. Monetised YouTube channels with verified subscriber counts, view data, AdSense revenue, and audience demographics.",
  "url": "https://flippa.com/buy/media-communities/youtube",
  "serviceType": "YouTube Channel Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — Social media accounts · /buy/media-communities/social-media ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/media-communities/social-media#service",
  "name": "Social Media Accounts for Sale — Flippa",
  "description": "Browse social media accounts and pages for sale on Flippa. Instagram, TikTok, Facebook, and other platform accounts with verified follower counts and engagement data.",
  "url": "https://flippa.com/buy/media-communities/social-media",
  "serviceType": "Social Media Account Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — Domain names · /domains ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/domains#service",
  "name": "Domain Names for Sale — Flippa",
  "description": "Browse domain names for sale on Flippa. Premium, aged, keyword-rich, and brandable domains with traffic and backlink data. Flippa brokers domain acquisitions globally.",
  "url": "https://flippa.com/domains",
  "serviceType": "Domain Name Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — Travel websites · /buy/categories/travel ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/categories/travel#service",
  "name": "Travel Websites and Businesses for Sale — Flippa",
  "description": "Browse travel websites and businesses for sale on Flippa. Travel blogs, booking sites, tour operators, and travel affiliate businesses with verified revenue and traffic.",
  "url": "https://flippa.com/buy/categories/travel",
  "serviceType": "Travel Business Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — Internet businesses · /buy/categories/internet ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/categories/internet#service",
  "name": "Internet Businesses for Sale — Flippa",
  "description": "Browse internet businesses for sale on Flippa. Online businesses across all models and niches with verified traffic, revenue, and operational data.",
  "url": "https://flippa.com/buy/categories/internet",
  "serviceType": "Internet Business Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
BrokerageService — Pets niche · /buy/categories/home-and-garden/pets ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/buy/categories/home-and-garden/pets#service",
  "name": "Pets Businesses for Sale — Flippa",
  "description": "Browse pets niche websites and businesses for sale on Flippa. Pet supply stores, pet care blogs, and animal-related ecommerce businesses with verified revenue.",
  "url": "https://flippa.com/buy/categories/home-and-garden/pets",
  "serviceType": "Pets Niche Business Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": [
    { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "United States" },
    { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" },
    { "@type": "Country", "name": "Ireland" }, { "@type": "Country", "name": "Singapore" },
    { "@type": "Country", "name": "South Africa" }, { "@type": "Country", "name": "Spain" },
    { "@type": "Country", "name": "France" }
  ]
}
</script>
Regional sites — ES + FR (P2) and experimental country pages (P3)
ES and FR are official markets with full localised sites. AU, US, UK, CA, IE, SG, ZA country pages are experimental/aggregate — schema adds entity signal value but lower urgency.
BrokerageService — Spain (es.flippa.com) ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://es.flippa.com/#service",
  "name": "Flippa España — Compra y Venta de Negocios Online",
  "description": "Compra y vende negocios online con Flippa. Agentes de negocios para SaaS, ecommerce, aplicaciones y activos digitales en España.",
  "url": "https://es.flippa.com",
  "serviceType": "Business Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": { "@type": "Country", "name": "Spain" }
}
</script>
Verify URL: Confirm whether Spain site is es.flippa.com or flippa.com/es and update @id and url accordingly.
BrokerageService — France (fr.flippa.com) ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://fr.flippa.com/#service",
  "name": "Flippa France — Achat et Vente d'Entreprises en Ligne",
  "description": "Achetez et vendez des entreprises en ligne avec Flippa. Courtiers en entreprises pour SaaS, e-commerce, applications et actifs numériques en France.",
  "url": "https://fr.flippa.com",
  "serviceType": "Business Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": { "@type": "Country", "name": "France" }
}
</script>
Verify URL: Confirm whether France site is fr.flippa.com or flippa.com/fr and update accordingly.
BrokerageService — Australia /online-businesses-australia (P3) ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/online-businesses-australia#service",
  "name": "Online Businesses for Sale in Australia — Flippa",
  "description": "Buy and sell online businesses in Australia with Flippa. Business brokers for Australian SaaS, ecommerce, content sites, and digital assets.",
  "url": "https://flippa.com/online-businesses-australia",
  "serviceType": "Business Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": { "@type": "Country", "name": "Australia" }
}
</script>
BrokerageService — United States /online-businesses-united-states (P3) ▼ 
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BrokerageService",
  "@id": "https://flippa.com/online-businesses-united-states#service",
  "name": "Online Businesses for Sale in the United States — Flippa",
  "description": "Buy and sell online businesses in the United States with Flippa. Business brokers for US-based SaaS, ecommerce, content sites, and digital assets.",
  "url": "https://flippa.com/online-businesses-united-states",
  "serviceType": "Business Broker",
  "provider": { "@id": "https://flippa.com/#organization" },
  "areaServed": { "@type": "Country", "name": "United States" }
}
</script>
Pattern: Use this block as a template for UK, CA, IE, SG, ZA pages — swap name, description, url, and areaServed country. Keep the @id pattern consistent: https://flippa.com/online-businesses-{{country-slug}}#service.
Blog posts — Article template (P2)
Article
P2 All /blog/* posts · In <head>
Wire {{VARIABLES}} into your CMS/template engine — these should populate dynamically per post. datePublished and dateModified must be ISO 8601 (e.g. 2026-08-12). author.url should point to the author's Flippa profile or bio page if one exists — omit if not available rather than leaving it blank.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "{{POST_TITLE}}",
  "description": "{{META_DESCRIPTION}}",
  "url": "{{POST_URL}}",
  "datePublished": "{{DATE_PUBLISHED_ISO}}",
  "dateModified": "{{DATE_MODIFIED_ISO}}",
  "image": {
    "@type": "ImageObject",
    "url": "{{FEATURED_IMAGE_URL}}"
  },
  "author": {
    "@type": "Person",
    "name": "{{AUTHOR_NAME}}",
    "url": "{{AUTHOR_PROFILE_URL}}"
  },
  "publisher": {
    "@id": "https://flippa.com/#organization"
  },
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "{{POST_URL}}"
  }
}
</script>
Validation — test before going live
Google Rich Results Test: search.google.com/test/rich-results — paste each page URL after deployment to confirm Google can read the schema.

Schema.org Validator: validator.schema.org — paste the raw JSON-LD to check for structural errors before deployment.

Google Search Console: After deployment, check Enhancements section within 48–72 hours for any schema warnings or errors at scale.