Boilerplate Templates
Fix once — 50+ pages update automatically
| URL / Scope | Location | Current text | Priority | Action | Notes |
|---|---|---|---|---|---|
| All /buy/* pages (15+) | Meta description | "Buy & Sell Online Businesses on the Flippa marketplace." |
P1 | Reframe | Template change. Suggested: "Buy and sell online businesses with Flippa's broker-led platform." |
| All /buy/* pages (15+) | FAQ trust block | "The Flippa marketplace experience relies on there being trust between buyer and seller." |
P1 | Reframe | Template change. Remove "marketplace experience" — replace with platform/broker framing. |
| All /online-businesses-* (AU, US, UK, CA, IE, SG, ZA) | Meta description | "The #1 Marketplace for [Country] websites and online businesses." |
P1 | Reframe | Template change. Suggested: "The #1 platform to buy and sell [Country] websites and online businesses." |
| All /online-businesses-* pages | Body boilerplate | "Flippa is the original website marketplace to buy, sell and browse thousands of websites for sale." |
P1 | Reframe | Template change. Suggested: "Flippa is the original platform to buy, sell and browse thousands of online businesses for sale." |
| Sitewide JSON-LD | Schema / JSON-LD | "Flippa is a marketplace to buy and sell online businesses..." "Marketplace for buying and selling websites..." serviceType: "Online Business Marketplace" |
P1 | Schema update | Update serviceType to "BusinessBroker" or "FinancialService". Update description strings to platform/broker framing. Single template change — sitewide effect. |
| /buy/sitetype/transact-market | Nav label | "Marketplaces" (global nav browse category) |
Leave | Leave | This describes the ASSET TYPE being sold (marketplace businesses), not Flippa itself. Factually correct — do not change. |
Core Money Pages
Individual page edits — highest traffic impact
| URL | Location | Current text | Priority | Action | Notes |
|---|---|---|---|---|---|
| / | Hero headline | "#1 Marketplace for Buying and Selling Online Businesses" |
P1 | Reframe | Suggested: "The #1 platform to buy and sell online businesses." Neutral — captures both platform and broker audiences. |
| / | Schema serviceType | serviceType: "Online Business Marketplace" |
P1 | Schema update | Update to "BusinessBroker". Covered by sitewide schema template fix. |
| /about | Meta description | "The #1 marketplace in the world to buy and sell websites, online stores, and digital assets." |
P1 | Reframe | Suggested: "The #1 broker-led platform to buy and sell online businesses, websites, and digital assets." |
| /pricing | Hero (JS — verify) | "#1 Marketplace for Buying and Selling Online Businesses" |
P1 | Reframe | JS-rendered — verify in Screaming Frog rendered crawl. Same fix as homepage hero. |
| /buy/sitetype/transact-market | Title + H1 | "Online Marketplaces for Sale" |
Leave | Leave | "Marketplaces" = asset type being sold. Factually correct. Changing this would be wrong. |
| /buy/sitetype/transact-market | Meta description | "Buy & Sell Online Businesses on the Flippa marketplace." |
P1 | Reframe | Covered by /buy/* meta description template fix. |
| /startup-businesses-for-sale | Title tag | "Buy Startup Websites for Sale on the Flippa Marketplace - Flippa" |
P1 | Reframe | Suggested: "Buy Startup Businesses for Sale — Flippa". Remove "Marketplace" from title tag. |
| /buy/monetization/amazon-kdp | FAQ body | "...on the Flippa marketplace." |
P1 | Reframe | Covered by /buy/* FAQ template fix if template-driven. Verify if hardcoded. |
Blog Posts — Flippa Identity References
Individual edits — only where copy contradicts current positioning
| URL | Location | Current text | Priority | Action | Notes |
|---|---|---|---|---|---|
| /blog/safety-by-design-the-trusted-marketplace/ | Title | "Safety by Design: The Trusted Marketplace" |
P2 | Reframe | Title + slug. Update title; slug change risks redirect. |
| /blog/safety-by-design-the-trusted-marketplace/ | Body | "the biggest and a trusted marketplace" / "the #1 marketplace to buy and sell..." |
P2 | Reframe | Replace Flippa-as-marketplace with platform/broker language. |
| /blog/how-to-sell-saas-business-flippa-case-study/ | H2 | "Sourcing Buyer Demand on the Flippa Marketplace" |
P2 | Reframe | Update H2. Suggested: "Sourcing Buyer Demand on Flippa" |
| /blog/how-to-sell-saas-business-flippa-case-study/ | Body | "Flippa's global marketplace acted as the primary catalyst..." |
P2 | Reframe | Replace with "Flippa's platform" or "Flippa's broker network". |
| /blog/buy-youtube-channel/ | Body x2 | "Flippa is the largest marketplace for buying YouTube channels..." + "dedicated marketplaces, broker services..." |
P2 | Reframe | First instance: replace "marketplace" with "platform". Second instance: "dedicated broker services" or leave as category description. |
| /blog/7-tips-on-how-to-sell-your-website/ | Body x2 | "Marketplaces give you access to a large pool of buyers..." + "a marketplace like Flippa will usually be the most practical choice." |
P2 | Reframe | First: generic educational use — consider leaving or updating to "broker-led platforms". Second: "a broker-led platform like Flippa". |
| /blog/selling-your-business/ | Body | "marketplaces like Flippa have become the go-to hubs..." |
P2 | Reframe | Suggested: "broker-led platforms like Flippa have become the go-to..." |
| /blog/saas-multiples/ | CEO quote + body | "competitive marketplace" (Blake Hutchison quote) + "navigating the marketplace" |
P2 | Reframe | CEO quote: update if possible or add context. Body: "navigating the market" removes the issue without changing meaning. |
| /blog/sell-youtube-channel/ | Body | "a digital asset marketplace or a broker." |
P2 | Reframe | This is actually accurate category description. Consider leaving or updating to "a broker-led platform". |
| /blog/how-we-built-the-worlds-first-investor-grade-cim.../ | Body | "Flippa is making these tools available to its self-serve marketplace as well." |
P2 | Reframe | Suggested: "Flippa is making these tools available to its self-serve platform as well." |
| /blog/amazon-affiliate-marketing/ | Body | "sell your website on a marketplace like Flippa" |
P2 | Reframe | Suggested: "sell your website through a broker like Flippa". |
| /blog/online-business-ideas/ | Body | "The online business marketplace has experienced explosive gains..." |
P2 | Reframe | "marketplace" here refers to the broader online business market — consider leaving or updating to "The online business sector has experienced..." |
| /blog/how-to-start-an-e-commerce-business/ | Body x2 | "via an online marketplace such as Flippa or eBay" (appears twice) |
P2 | Reframe | Grouping Flippa with eBay undercuts broker positioning. Suggested: "via a broker-led platform like Flippa, or a marketplace like eBay". |
| /blog/how-to-sell-and-transfer-an-amazon-fba-store/ | Body (verify) | "Marketplace data also indicates..." |
P2 | Reframe | Verify context — if referring to Flippa's own data: "Flippa data also indicates..." If generic: leave. |
| /blog/guide-to-seller-onboarding/ | Body (verify) | General "the marketplace" reference |
P2 | Reframe | Verify exact context. If Flippa self-identity: update to "platform" or "Flippa". |
Review Only — May Not Need Changing
Refers to Amazon, eBay, generic ecommerce — not Flippa identity
| URL | Instance | Current text | Priority | Action | Notes |
|---|---|---|---|---|---|
| /blog/amazon-fba-buyer-seller-case-study/ | Body | "Amazon marketplace fees" |
Leave | Leave | Refers to Amazon, not Flippa. |
| /blog/ecommerce/ | Body | Historical refs (1982, eBay, Amazon origins) |
Leave | Leave | Generic educational history. Not Flippa identity. |
| /blog/types-of-ecommerce-businesses/ | Body | "online marketplaces such as eBay" |
Leave | Leave | Third-party reference. Leave. |
| /blog/how-to-invest-in-amazon-business/ | Body | "competitive marketplace" (Amazon context) |
Leave | Leave | Amazon context. Leave. |
| /blog/how-to-start-an-amazon-fba-business/ | Body | "broad marketplace" (generic) |
Leave | Leave | Generic. Leave. |
Do Not Change
"Marketplace" describes the asset being sold or a third-party platform — changing these would be factually wrong
| URL | Instance | Why | Priority | Action | |
|---|---|---|---|---|---|
| /blog/how-this-australian-fashion-marketplace-secured.../ | Title + body | "marketplace" describes the BUSINESS being sold, not Flippa. A fashion marketplace exited on Flippa. | Leave | Don't change | |
| /blog/category/marketplaces/ | Category label | Blog category for marketplace-type businesses. Asset type label — accurate. | Leave | Don't change | |
| /apps | FAQ | "published and live on their respective marketplaces, such as the Apple App Store or Google Play Store" — refers to app stores, not Flippa. | Leave | Don't change |
Localised Pages
Non-English schema and copy — fix after English templates are done
| URL | Location | Current text | Priority | Action | Notes |
|---|---|---|---|---|---|
| /es | Schema | English boilerplate (same as homepage schema) |
P3 | Schema update | Will be fixed automatically when homepage schema template is updated. |
| /fr | Schema | "La premiere place de marche au monde..." |
P3 | Schema update | French translation of marketplace identity. Update after English schema is confirmed. |
| /fr/about/ | Schema | "place de marche" in schema |
P3 | Schema update | Update after English /about schema is confirmed. |